Wednesday, April 15, 2009

EB for UK Government

A great example of EB spotted by Zoe here at HRX for the National Graduate Development Programme for Local Government in the UK. The two video stories featured on the home page of this site are excellent examples of great EB in action. The video elements are really well produced and give the viewer a compelling experience online. I love the gentle illustration and animation style, the audio is well integrated too...full marks.

Yummy Mummy Careers

Another Springwise recruitment case study: "Women make up roughly half of the workforce, and a large portion of them are of child-bearing age. Although it's no secret that employers need to become more family-friendly if they want to attract top talent, many are slow to take action.
Which is why Vancouver-based Sarah Fowles and James Sadler created a classified ad site specifically for moms seeking jobs. Instead of avoiding them, employers who post jobs on Yummy Mummy Careers actively recruit women with children, and (one would hope), are willing to accommodate their needs."

Figuring Out

More on recruitment concepts from Springwise: "When it comes to choosing a career path, it's one thing to think about the job from the outside, but quite another to experience it day to day. Back in 2006 we wrote about Vocation Vacations, which helps career-changers test out different waters, and now UK-based Figuring Out offers a combination of career coaching and trial work experience to achieve a similar end."

Tuesday, April 14, 2009

Fresh Recruitment Concepts

Just did another trawl through Springwise...searching for innovation in the recruitment field. Discovered a few interesting moments, an ERP portal Zubka.
Then there's this great little item titled: Job Interview Reinvented: "From Monsterboard to Craigslist to YorZ, advertising jobs online has become a standard part of the recruitment process.
The part of recruiting that has been lagging in its uptake of online technology, is the job interview. By conducting automated, online video Q&A sessions, HireVue, aims to revolutionize how recruiters view and select candidates. Instead of sifting through resumes, they can watch candidates answer a set of specific questions, allowing in-depth screening before inviting people for face-to-face interviews." Hmm, interesting.

iPhone App for 'Now Hiring'

This just spotted by Zoe here at HRX. It's a recruitment application listed on the iPhone app site..."Don’t miss out on that job because you are away from your computer. Now Hiring is the perfect companion for anyone looking for a new job or career change. Search 1000’s of US & International job sites with the press of a button. In today’s competitive job market any advantage can make the difference. With Now Hiring you can stay one step ahead of the competition; it’s like having a recruiter in the palm of your hand."

Interactive Logograph for BP

Okay, finally found this beautiful, old example of a reactive logotype created years ago by Golan Levin. I am seriously on the hunt for more great examples of reactive or interactive logos. I'll also be keeping an eye out for innovative brand toolkits or online brand guidelines.

Iridium Group Site

The gentle sound of an acoustic guitar and a photograph of weathered wood...if you hit refresh you get a range of natural images updating the homepage. The work promotes an emotional response immediately. The music combines powerfully with image and typography. This site immediately creates a warm, welcoming, reassuring impression. I want to meet them, find out all about their philosophy. Beautiful.

Monday, April 13, 2009

The Vivo Brand Guide

Okay, finally, I've started to find some good examples of interactive/online brand guidelines. After trawling through a range of blogs and worthy but traditional brand guide websites...I stumbled upon the Vivo brand guide designed in Brazil. There must be more. I'll be keeping my eyes peeled because there is plenty of innovation we need to tap into on this one to push our brand guidelines to the next level.

SellSumers Hollrr SNADvertising

Mashing our terms as we is an interesting moment. Converting people from being brand savvy to being fanatical brand advocates has now taken a new turn. Get paid. Become a 'sellSumer'. The unofficial media space of the individual can now be a business proposition in its own right.
... from Springwise: "Consumers frustrated by products with problems already have RedesignMe to share—and get paid for—their ideas on improving them. Now, on the flip side of the coin, there's Hollrr, a site that lets users help promote the products they love."
The brand marketing machine keeps evolving through our social networking activities...SNADvertising . We can interact with our online community and be tracked with efficient analytical tools to further inform marketers of our brand allegiances...

EB Examples from Springwise

"Whereas the Best Job in the World was designed to focus attention on the Great Barrier Reef Islands, AirAsia's program is more of a fresh twist on the traditional recruitment process. And if that twist can work for hiring new pilots, what's to say it couldn't be used—with varying degrees of modification—to find your next blogger, marketing manager or sysadmin? Be inspired!"

Flutter Mockumentary

...This one really tickled me, especially because I didn't know it was a mocko at first.

heh heh. Also wondering if 'twit' is now becoming a verb.