Tuesday, March 31, 2009

The Megas

Quite a few of the award winners at this year's Media Guardian competition caught my eye:

The ACDC viral using Excel was particularly interesting...great way to get branded comms past a firewall. Hmmm..the potential is endless for this sort of thing.

Shoot the summer looks really interesting - "a film about festivals shot entirely on mobile phones. It was an experiment in crowdsourcing and mobile movie making..."

I tried to check out Poke/Nic Roope's(?) 'Balloonacy' site for Orange..but missed the balloon race...it looks like it was hugely popular. I'll have to search around and have a go at playing the game.

I really love Demotix and can see why the Media Guardian is behind it...

"Demotix was founded with two principles at its heart - the freedom of speech and the freedom to know. Its objective is nothing if not ambitious - to rescue journalism by connecting independent journalists with the traditional media."

And of course...you'd spend a while checking out the signs in Heineken's branded interactive piece:

Know the Signs website ..."Red Brick Road / Ruby and Heineken wanted this campaign to have real impact. This was no box-ticking CSR exercise. To do this, it needed to resonate with a trendy, media-savvy, youthful audience." Work out whether you or your mates have ever been one of the five architypal disaster drinkers...

Interactive Branding

Great little moment from Dutch agency N=5 for Fitness First. This has inspired me to start a collection of innovative branding moments...

"No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative[...]Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights - quite literally - when they take a seat at this Rotterdam bus stop."