Quite a few of the award winners at this year's Media Guardian competition caught my eye:
The ACDC viral using Excel was particularly interesting...great way to get branded comms past a firewall. Hmmm..the potential is endless for this sort of thing.
Shoot the summer looks really interesting - "a film about festivals shot entirely on mobile phones. It was an experiment in crowdsourcing and mobile movie making..."
I tried to check out Poke/Nic Roope's(?) 'Balloonacy' site for Orange..but missed the balloon race...it looks like it was hugely popular. I'll have to search around and have a go at playing the game.
I really love Demotix and can see why the Media Guardian is behind it...
"Demotix was founded with two principles at its heart - the freedom of speech and the freedom to know. Its objective is nothing if not ambitious - to rescue journalism by connecting independent journalists with the traditional media."
And of course...you'd spend a while checking out the signs in Heineken's branded interactive piece:
Know the Signs website ..."Red Brick Road / Ruby and Heineken wanted this campaign to have real impact. This was no box-ticking CSR exercise. To do this, it needed to resonate with a trendy, media-savvy, youthful audience." Work out whether you or your mates have ever been one of the five architypal disaster drinkers...
The ACDC viral using Excel was particularly interesting...great way to get branded comms past a firewall. Hmmm..the potential is endless for this sort of thing.
Shoot the summer looks really interesting - "a film about festivals shot entirely on mobile phones. It was an experiment in crowdsourcing and mobile movie making..."
I tried to check out Poke/Nic Roope's(?) 'Balloonacy' site for Orange..but missed the balloon race...it looks like it was hugely popular. I'll have to search around and have a go at playing the game.
I really love Demotix and can see why the Media Guardian is behind it...
"Demotix was founded with two principles at its heart - the freedom of speech and the freedom to know. Its objective is nothing if not ambitious - to rescue journalism by connecting independent journalists with the traditional media."
And of course...you'd spend a while checking out the signs in Heineken's branded interactive piece:
Know the Signs website ..."Red Brick Road / Ruby and Heineken wanted this campaign to have real impact. This was no box-ticking CSR exercise. To do this, it needed to resonate with a trendy, media-savvy, youthful audience." Work out whether you or your mates have ever been one of the five architypal disaster drinkers...
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