Tuesday, March 31, 2009

Interactive Branding

Great little moment from Dutch agency N=5 for Fitness First. This has inspired me to start a collection of innovative branding moments...

"No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative[...]Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights - quite literally - when they take a seat at this Rotterdam bus stop."

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