Friday, October 08, 2010

Red Bull - Brand as Theatre

This is an excellent example of experiential branding and reactive graphics on a big scale. I seriously would have loved working on this one! I'll be keeping my roving eye-ball on any other examples of great brand experiences like this one...thanks Digitalbuzz this is food for thought.

Monday, October 04, 2010

The Emotiv Headset

Tan Le: A headset that reads your brainwaves | Video on

Okay - this is Science fiction..moving right to Science fact. Tan Le presents Emotiv's headset at TED in the UK last July...

"Tan Le's astonishing new computer interface reads its user's brainwaves, making it possible to control virtual objects, and even physical electronics, with mere thoughts (and a little concentration). She demos the headset, and talks about its far-reaching applications."