A collection of my preoccupations and fascinations. All things creative, digital, sustainable and delicious.
Friday, October 08, 2010
Red Bull - Brand as Theatre
This is an excellent example of experiential branding and reactive graphics on a big scale. I seriously would have loved working on this one! I'll be keeping my roving eye-ball on any other examples of great brand experiences like this one...thanks Digitalbuzz this is food for thought.