Ah yes this little innovation brings back memories. A retro futuristic moment...I can just hear Peter Kindersley saying, the book is dead, long live CDROMs. That dates me, but I am old school!
Now, post Kindle, we have yet another stab at slaying the book as we know it. The 'Vook' evidently championed by Seth Godin, allows you to read, watch awe inspiring video and and also connect with your friends. It's just like multimedia with a bit of social media chucked in.
Sometimes I just think I'm being April fooled.