Doo Gooders

I'm really enjoying the Brandkarma site. Cute promotional video too. Now we can all compare different corporations and watch their 'karmic stocks and shares' rise and fall. Beautiful concept and a great execution too.

Delicious. Buuut...yet more jargon is born...now we have 'doos' to contend with, (a bit too cute me thinkst.) Doo or doo not, there is no try according to Yoda.

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