Mashing our terms as we go...here is an interesting moment. Converting people from being brand savvy to being fanatical brand advocates has now taken a new turn. Get paid. Become a 'sellSumer'. The unofficial media space of the individual can now be a business proposition in its own right.
... from Springwise: "Consumers frustrated by products with problems already have RedesignMe to share—and get paid for—their ideas on improving them. Now, on the flip side of the coin, there's Hollrr, a site that lets users help promote the products they love."