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Wednesday, April 15, 2009

Yummy Mummy Careers


Another Springwise recruitment case study: "Women make up roughly half of the workforce, and a large portion of them are of child-bearing age. Although it's no secret that employers need to become more family-friendly if they want to attract top talent, many are slow to take action.
Which is why Vancouver-based Sarah Fowles and James Sadler created a classified ad site specifically for moms seeking jobs. Instead of avoiding them, employers who post jobs on Yummy Mummy Careers actively recruit women with children, and (one would hope), are willing to accommodate their needs."

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