Wow - I totally agree with Operand's assessment on this excellent example of branded application design. Having created similar pitch concepts for LG and being aware of similar prototype concepts such as Justin Moodie's (now head of Sega Europe I see...woohoo!) mobile phone app from ACOM's lab all those years ago...this iPhone app series the "ifood assistant" is a great culmination of features and functionality. Lucky old Kraft, they really got it right on this one.
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