Interactive Logograph for BP


Okay, finally found this beautiful, old example of a reactive logotype created years ago by Golan Levin. I am seriously on the hunt for more great examples of reactive or interactive logos. I'll also be keeping an eye out for innovative brand toolkits or online brand guidelines.

Comments

Unknown said…
Funny that you found this. That logo was purely a spec job. It was pitched to BP by the agency that hired me to create it, but BP never used it.
Golan