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Wednesday, May 17, 2006

7. Signal to Noise

We have all the more technology with which to say nothing more eloquently than ever before.

Google is always a great source of inspiration on this topic. It's the ultimate way to picture what the world searches for in the vast information matrix. They have released their stats on most popular searches...the Zeitgeist section. Some strange and fascinating summaries of how we surf.

All this information - dizzying amounts of it available at your fingertips...a million pieces of fish food, small fragments of image and data, nothing too deep. Ready made data meals. Almost infinite plagiarism. Soaking yourself in it to become 'media savvy' risks a loss of your own creative authenticity and original voice - it becomes harder to hear your own voice amongst all the noise.

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