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Wednesday, May 11, 2005

Brand New

AGENCY.COM was finally re-branded after a long branding exercise that started about four years ago. The designers were Pentagram and the final work is a credit to the determination and creative energies of Andy Hobsbawm.

The other day I stumbled across a book entitled 'Logo R.I.P' - http://www.logorip.com/ - I nearly started a photo collage to get the old ACOM logo onto a headstone.

...still wondering what will become of all the branded toys that every office in the network was flooded with - maybe a dot com bonfire is required.

1 comment:

tubbynoodlebox said...

That's actually very interesting, only just realised how a logo passing on is due to the death of a company or coporation. Well not always.