Just finished reading 'Tipping Point' by Malcolm Gladwell over the weekend. Really interesting concepts outlined in a quick, popularist manner. It makes you reassess all social trends and behaviours in a more analytical way.
http://www.gladwell.com/books2.html#q_and_a
"It's that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. The Tipping Point is an examination of the social epidemics that surround us."
http://www.gladwell.com/books2.html#q_and_a
"It's that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. The Tipping Point is an examination of the social epidemics that surround us."
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