Another discovery of my day: 'The Feature'. Never travelled there before but, Douglas Rushkoff writes a regular journal for them so I will return! His feature entitled 'Persuasion' illustrates the inherant and continuing failure of advertisers to understand interactive media. The advent of TiVo / PVR respresents a watershed techonology that will have a large impact on traditional TV advertising practices.
I loved Rushkoff's book 'Bull' which summed up the extremes of the .COM era perfectly. There's a great summary of the book at Rushkoff's site: